Web Development – The Essential Part Of Web Site Promotion

The purpose of forming a web page can be professional or personal. Web development today is very convenient for the advanced technology in use. Increasing websites and web usage in the modern world indicate the benefits of software engineering towards web development. Web provides ample space to the user to work on and provides an option to the users for having a websites.

Purpose of web development:

Web hosting is done for the purpose of sharing idea at any level. It started at academic level and continued towards persons and professionals. Nowadays scripting in PHP Programming and .net Programming has become so easy that everyone can design their own personal web page. With a good web development, a company can make the web to be a marketing outlet for selling and purchasing services and products of all kind.

What does web development team do?

Web Development Team are given the job of assessing and rescripting (if required) the theme formulated by the designing team for the website. Web Development demands understanding of processes related to the web development. Web Development Team has the responsibility for giving a new face to the finished website. Evaluation requires technical procedure and subjectivity. Web Developers individually work for bringing their style into their creation and the combination of the entire thought process is used to influence the web page.

Software Programming and languages like XML, Perl, Flash, HTML, etc are used for web development. Web developers are required knowing more than one of these languages to have a demand in the web world. Web Development is a lengthy process of evaluation and revisal that helps in maintenance and creation of a website.

IT community with the advancement of technology has paved the way for making web page simple for a layman. Web Creation and development process is very easy for the availability of many software tools and the quality assurance provide by them.

XML and Java Script of asynchronous nature allow the website to be more sensitive to user request without comprising the website’s original speed. The Sign Up processes and processes related to chatting and searching becomes easy using XML and Asynchronous Java Script. The technicalities related to developing a personal website can be averted as there are several websites working at minimal prices for the same purpose. However, professional web pages demand a proper knowledge about web development for marketing their services or products. Provision of accessibility, web standards and browser compatibility should be considered for developing a professional website.

Cost factors plays a very great role in website designing and process related to its developing. Global Business concerns forms a budget especially for the purpose of web development. They look for the best available deal at the minimal of expenditure. Sub-continent Companies like India provide the web developing mantra to all concerns around the world at a very reasonable rate. Superior quality of offered service and cost-effectiveness has allowed many Multi National Companies to turn towards Indian Professionals of Web Development.

Web Development is now getting on the notice of many people for its personal and financial benefits. http://www.discussweb.com/ is providing information on designing and developing the websites with ease. Several Companies are cropping up to give their Indian Counterparts a run for their money.

Will Internet Marketing Work for Your Business?

There is an interplay of factors which makes internet marketing to work; this may not be an easy question to answer. Internet marketing is dependent on techniques and on the way and manner these techniques are used. The attitude of target audience is also a factor, their possibility of visiting your site and patronizing your efforts are factors to be considered in web marketing.

The first factor to always consider before embarking in web marketing is the target audience. The internet is opened to millions of people all over the world that does not guarantee a visit to your site. Before deciding to market any item be sure you have the target audience. It is necessary to know this before investing your time, energy and resources into a venture that may not yield return in investment.

To avoid this pitfall it is necessary to conduct a research on whether you should engage in web marketing for your business or not. The findings should convince you on whether it is worthwhile venturing into marketing your internet product. This can effectively be handled by research firms which are experts in conducting quick research. Their findings should be your drawing line. If they recommend your business can thrive in web marketing it is then time to oil your online advertising machine for a kill.

In online marketing it is worthwhile to seek the services of professional internet advertisers or marketers. If you are not a professional in this area professionals can be engaged as consultants to work out which marketing option will be efficient, and design advert campaign message, and also help evaluate which methods are working and not working.

If it is working there is no end to success one can make in internet marketing. You can only limit yourself by your use of working strategies to execute the internet marketing business. There are internet marketing tools at your disposal to deploy to work they include website optimization, links placement, e-newsletter publication and effective use of affiliates to promote your products and services.

The search engine optimization is one good internet marketing strategy that should be used effectively. SEO is very important; it determines the place websites occupy in search engine ranking. In internet marketing it is well known that web visitors have little or no time for websites which does not occupy a good place in search engine rankings.

Inbound links are good internet marketing strategy. Inbound links comes from another website redirecting researchers to your own webpage. The inbound links are used by search engines in ranking websites. They should be used effectively to generate more traffic into your website which will mean more business.

Another great internet marketing strategy is affiliate marketing campaign. Affiliates are site owners who advertise for another site by placing add banner on their own site. They are compensated when purchase are made following the affiliate link or when they register or fill up a survey form at your website. It is a cost effective way of carrying on internet marketing, and you can only pay when someone following the affiliate add banner to patronize your site.

How To Manage Your Time When You Work From Home – Staying Focused With A Home-Based Business!

Working from home and time management sometimes doesn’t mix. When you have a home-based business, you can often experience one distraction after another. Some are avoidable and some not. We’re going to focus today on how to manage the time we do have.The first thing you have to remember when you have a home-based business, is that there will be no one around to tell you what to do, when to do, and quite often no one even tells you how to do it. And no one is going to tell you how to organize your time.So how do you keep it all pulled together? Organize… organize… organize. Everything happens “on purpose” when you work for yourself. But if you take it seriously, choosing to work from home can become the best decision you’ve ever made.So, here are the five most important tips that I’ve found extremely helpful.1. Minimize Your Distractions. Things like email, instant messaging with friends (non-work related) and desk clutter can cause you to have an unproductive day. I find it very helpful to “shut it down” while I’m trying to focus on my work. Distractions can kill your home-work time more than anything else. Turn it all off… (including the TV) and treat it like you would any other 8 to 5 J.O.B.2. Plan in advance. Don’t leave your day to whatever you can come up with. Lay it all out in advance… ON PAPER… so you’ll know exactly what you need to accomplish for the day.3. Set your priorities. Do you know exactly what you need to do to make sure that your business is successful? Write these things out in the order of importance, and then set your priorities for the day accordingly.4. Take a Break. I know that this one might seem a little unproductive, but just like any other job; you need to give your mind a rest for a few minutes. No… not an hour or two but walk away and give your mind time to revitalize. Take a real lunch hour; just don’t forget to go back to work!5. Stay Focused. If your family is home while you’re working, let them know when your work hours are, and that they can’t just barge in and take your time. I know that many of us choose to work at home so that we can be there, especially for the kids. But make sure that they understand that while you’re working, you should only be disturbed if it’s urgent. I’ve found it helpful to set some time during the day for them. They’ll know that between 12:00 and 1:30, it’s our time. I won’t let work interfere with their time, and they agree not to interfere with work time. It’s a very nice exchange.Running a home-based business is very freeing, but if you’re not making the money you need, it can be frustrating. To avoid falling into that scenario… the one of not making money, remember that when you “work from home” it’s exactly that. It’s a workday. Then, you’ll enjoy it, you’ll be productive, and EVERYBODY WINS!You can print out a downloadable form from my blog that can help you stay on point. It really made a big difference in the way I approached my work-at-home day. Staying on track when you work from home is not an option, but a necessity… if you want success.

10 Reasons To Use The Leverage Of Internet For Your Home Based Business

“If you want to become rich, you need to work less and earn more. In order to do that, you employ some form of leverage” says Robert Kyiosaki’s rich dad. One form of leverage that MUST NOT be ignored in our time is the internet. Any home based business that wants, not only to survive but also prosper should engage the use of this toolIt is barely five months since I employed this wonderful tool and I have gained a lot. Before then, I use to chase my friends and relations around to join my networking business. It got to a point where they were running away from me. Some were not responding to my calls or emails. I even got embarrassed and wanted to quit the home based business. Then, I searched the internet…The word leverage, in a broad definition, simply means the ability to do more with less. In such a competitive world, one needs tools that will require little input but accomplish a lot. The following are the reasons why I recommend Internet for your home business:1. Access to a worldwide audience-More than 1.9 billion people use the internet (June 30, 2010. Internetworldststats). Your business cannot afford to ignore such number of users!2. Gain an edge over traditional business experts-Business is all about people and sales. A new business owner with little knowledge of what the business entails but has internet presence will sell more than the traditional guru, who knows it all but has access to fewer people.3. Build a brand name-This leverage enables you to brand your name or business name. People get to know you and what your business offers. Trust is built and some of them eventually convert to customers.4. To network-Home based business is all about connections with other people. Internet helps you to connect with people within your niche, giving you access to current waves in the industry. Also, you are able to promote your business and services through the social networks to larger targeted audience.5. Provide 24-7 hour service-Web pages serve both the clients/customers and potential clients/customers 24 hours a day, 7 days a week without a physical presence. (Even when you are on holidays!) It can customize information to match needs and collect important information that will put you ahead of the competition before they get into the office.6. Easy and quick access to your customers-The leverage of internet makes it possible to reach your customers faster, through the use of emails, websites, etc. They have access to all information they need concerning your product. Furthermore, new updates are easily communicated back to them.7. Cost and time efficiency-The cost and time of running your business is reduced with the use of internet. For instance, the cost and time of reaching one person can be used for millions. Also, the cost and time of answering frequently asked questions are reduced when the answers are posted on the web pages.8. To reach targeted audience-There is no need for trial and error on who to sell your product or service. Since the web has several good search engines, people who want what your business offers will be able to find you.9. To avoid losing your friends and relations-No goose chase anymore! Your friends and relations won’t be afraid to relate with you since you won’t be bugging them with your business.10. More sales, more money-This leverage with 1.9 billion internet users affords you more leads, more sales and certainly more money.In conclusion, using this leverage is ideal for your home based business in this world of heavy competition. Take massive action today and engage this incredible tool and be on your way to a most successful business. What other reasons do you have for using internet for your home business?

Choosing A Home-Based Business

We’ve all heard the horror stories. Many of us have experienced it personally. Getting excited about some fantastic home-based business that will make us millions…only to actually end up losing hundreds, (sometimes even thousands!), of dollars!Yet there are countless numbers of people who have started businesses from home – and now make a very good living doing so! So the most important question of all becomes…”How do you go about choosing the right home-based business?”With so much information on the internet, (not to mention the fact that we all have at least 5 friends who are dying to give their input on the subject!), it can all seem slightly overwhelming, or just downright confusing. There are actually just 3 main things to consider when choosing a home-based business.First things first…the product. (Or products). Keep in mind – excitement is contagious! Many a person has started a home-based business because a Sales Rep, or a company video made it all sound so exciting! As a rule of thumb – it’s best to start with the product and ask yourself a few key questions….o Is the product something I currently have or use?
o Do most of the people I know have or use the product or service?
o Is the product priced so that customers can immediately see a huge value?Asking these 3 questions about the product are extremely important. Too many times people end up trying to sell something that very few people want or use. A home-based business can only be successful if you are offering a product or service that is in demand.Another thing people don’t consider, but has a huge impact on your home-based business success, is timing. The timing of the product and company is crucial. Now is probably not a good time to start a business selling cassette tapes! And the time for selling VHS tapes has probably passed too!
You get the point…o Is the product or service you will be offering being replaced by something newer or better?
o How long has the company been around?Though you want to be sure that the company is going to be around, choosing to work with a ground floor opportunity can mean big bucks for your home-based business! Microsoft stock is still valuable. But some of the original stockholders are millionaires now because of the timing!
You get the point…Lastly, you have to look carefully at how you will make money.Oddly, many people don’t pay this enough attention. How you will make money often determines if you will make money. There will always be promises of you being able to make a million dollars. So you want to consider…o According to the compensation plan, how long should it take the average person to get their investment? (Notice I said, “the average person”. Often times they only will answer about what the super-producers will do!)
o For the dollar amount that you want to make a month, exactly how much product or service needs to be sold each month?
o If you decide that you do want to make the big bucks, what does it take? (Is the compensation plan set up so that only the heavy hitters can make the heavy money?)These questions need to be asked before you start to invest time and money. Asking these questions before you start can save you a lot of headaches.Owning your own home-based business can be a fantastic thing. Time flexibility. Great tax benefits. The power of being your own boss. Just to name a few of the perks. It can also end in disaster if you aren’t careful, and make your decisions too hastily. Just remember that you can make it a success story taking your time. Asking the important questions before you start. And being sure that your decisions in starting a home-based business aren’t based solely on an exciting sales pitch.Following these simple steps will go a long way toward ensuring your success!

Role of Small Businesses in Employment in USA

Small businesses in USA are leading all the way in contributing to economy in terms of employment. Surveys conducted by U.S Chamber of Commerce, reveal small businesses as the primary sources for job creation, pushing down the big businesses and federal government agencies. The role of small firms in U.S employment is very significant and cannot be overlooked.

Small firms rule the U.S business sector with 99.9% of the total firms being represented by them. They are found to make noticeable contributions to the economy, majorly in terms of employment. In regard to their contributions, small firms are declared as the potential job engines of the country.

Employ half of all private sector employees
According to US Small Business Administration (SBA), 50% of private employment is generated by small firms, contributing to 44% of the private payroll. A significant percent (43%) of high tech workers such as scientists, engineers, computer programmers are hired by small companies. On the other hand, contradicting to their size, small firms are found to have 13 times more patent production rate per employee than larger firms.

Net new jobs
Small businesses are an excellent source for creating new jobs. According to SBA, for the period 1993 to 2009, 9.8 million of the total 15 million jobs were created by the SMBs, indicating their dominance over larger firms as potential job creators.

Comparison with large companies
The small businesses are on par with large companies in every aspect of the employment. According to the SBA data, the private sector employment is shared equally among small and larger firms, each employing 60 million people. Even the part time employment is also maintained equally between them, both sharing 21% and 18% respectively.

When compared to larger firms, the smaller ones are found to provide employment for Hispanics, low or moderately educated individuals, 65 years or above aged individuals and support undeserved demographics.

Job creation and destruction
Analyzing the small business employment trends, the rate of job creation is rapid in the nascent stage, which is found to decrease gradually with the increasing age of the company. Not all the firms which are established are capable of surviving, hence, the rate of job creation was found equal to the rate of deaths of job. This phenomenon of equal job creation and destruction is termed as “creative destruction” in the business communication. This trend results in huge employment changes. It was found that 95% of the new job and deaths take place in the firms having 20 or fewer employees, which contribute to the 90% of the employers. Hence, it can be concluded that small firms are responsible for bulk of employment changes.

Apart from the above reasons, the economic downturn was also seen as the factor responsible for uncertainty in job creation in small businesses as most of them are struggling for expansion of their businesses.

Small business owners’ views on hiring
Presently, with economy being under recession, small businesses are very skeptical over their hiring plans. Hiring is generally seen as the indicator of business expansion. As most of the small companies are still struggling to overcome the aftermaths of the recession, the expansion plans are being kept on hold.

As per the survey by U.S Chamber of Commerce, the potential threats faced by small businesses in the present situation are, higher taxes, high budget deficits, increasing role of government in economy, national debt, labor unions and most importantly the slow pace of economic recovery. Overcoming these threats is a major challenge for their owners.

Employment has a predominant role in economic recovery, as creation of jobs, translates to expansion of businesses, which indicates economic progress. Though, small businesses in US are struggling with ‘creative destruction’ and repercussions of the great recession, they are attributing to massive role in job creation today and promising the same in the future.

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.